Search engine optimization is the best way tosteadily grow your website’s traffic over time, but it isn’t easy. There are no silver bullets andno real quick wins. This articlewill give you a few tips on how to grow your traffic steadily overtime to yourwebsite and to your business.
- Proper KeywordResearch
Keyword research is the process of identifyingpopular words, phrases and search terms that potential website visitors might enter ina web browser like chrome or Firefox.
Proper keyword research is extremely important andit can help save you from hours or hundreds if not thousands of dollars wastedon producing content that isn’t relevant or useful to you and your business inany way.
Keyword research is at the heart of anysuccessful website and blog, and the failure to do this correctly is also themain reason that most blogs fail.
Finding a bunch of keywords in your nichethat have a high search volume isn’t that complicated — but this is stillsomething that we’ll get to later in this post.
There are three things to consider whendeciding whether or not to pursue creating a piece of content to rank for aspecific keyword:
- The Commercial Intent
- The Search Volume
- The Competition
2. Meta Titles &Descriptions
The headline of your blog post is the most important factor in evaluating the relevancy of your content, so including a keyword here naturally is vital. Google often refers to this as the “title tag” in search results.
If you have a particularly long titletag, it’s good practice to aim to put your keyword at the beginning since itcould get cut off if you place it at the end, especially on mobile devices.
When it comes to title tags and metadescriptions, I wish it were as easy as telling you to add keywords at thebeginning but the truth is that it doesn’t stop there. It is complicated anddoing it well consistently is an art. One great example we could use is Home Light— a website that, as you might’ve guessed, creates content about houses andhomes.
If you looked at someof the results, you’ll notice that they use questions quite frequently. This isgreat practice and as a matter of fact, according to Backlinko’s study into CTR statistics, questions haveproven to increase clicks, which means it is definitely worth consideringimplementing them in your blog post headline strategy.
3. Off-Page SEO:Guest Posting & Building Links
Links to this day remain to be one of (if not the) mostimportant known Google ranking factor. Now that you’ve got your technical SEOsorted, what’s next?
Start building links. No, this doesn’t mean buying links. Thismeans you should start reaching out to people who have linked to yourcompetitor’s content and tell them to check out yours. If they like it more,then suggest they swap out the link for your content and there you have it. Howdo you find these link prospects?
4. Outranking Your Competition: The 3-StepStrategy
- Find out what’sranking for your target keyword.
- Create content thatoutperforms it in every possible way.
- Publish it, promote itand start link building by reaching out to people who linked to yourcompetition’s posts (using the process we described earlier)
Is it easy? No. It’s a long process that takes time, especiallyfor new domains with low authority, but it’s the most organic, white-hat andsustainable way to rank high-quality, evergreen posts at scale
Comment andshare below — we can’t wait to hear from you!