Do you have a website for your localbusiness? If No, do you have plans to have one? Well, maybe you are thinkingwhy should I have it anyway.
I am going to tell you exactly whyyou need to have a website for your business today. Without further ado let’sget to it.
First we’ll start by knowing what awebsite is. A website is collection of web pages in a central location whichcan be accessed by using a browser.
A website is usually accessed onlinethrough an internet connection using a smartphone, laptop or desktop computer.
If you own a business for example “JonhConsultantslimited”,that your business website would be Johnconsultantslimited.com or Johnconsultants.com.
All this depends on your choice of your website name because every business has to chose a domain name that suits their business.
That brings us to our next question. Why do I need a website for my business? Because its beneficial in multiple ways. For business owners already having a website for their business they would probably give a couple of reasons why.
Butthat’s not the case for business with a website. It helps you leverage on theinternet and social media to get customers flowing in. That translates to morevisitors that actually convert to customers. The end result is more sales andmore profits for your business. If youare a business owner, more
Thisis one of the top reasons you should think of having a business website. If yourun a local business you probably understand how it can be hard sometimes toget customers to your business.
It’s less expensive
How do businesses advertise themselveslocally? Through print media like billboards, posters, business cards and otherforms of print.
Local business can advertise on localradio and tv stations. But is that cost effective?
The answer is NO. Having a websitemeans you don’t need to spend more money to reach your customers. It’s actuallyless expensive
How dopotential customers get to know your website? Through social media posts andads.
Imagine reaching thousands of customers onlinethrough a few posts on social media. That’s a boost for your business right?
You can’t compare yourself with a similar businesswithout a website.
Social media posts will get engagements frompotential customers who will be directed to your website and your business hasa high chance of more than 60% of your visitors converting to actual customers.
That means more sales and more profits for yourbusiness.
Having a website is more convenient for you and yourcustomers.
Its makes purchasing or delivery of services easybetween you and your customers. Most customers will visit your website comparedto the few who will drive to your physical location for services.
A website will speak to your customers on yourbehalf regardless of their location.
Your client base.
Think about having a wide client base and leads toyour business through your website.
More than half of your business profits are comingfrom customers who do not physically appear at your office.
It’s simply having your office online not just inyour local city or town but country wide or worldwide for businesses operating overseas.
Have you turned away customers before because itsbeyond operation time or its closing time?
Well, that’s not the case with a website. Officeclosing time does not affect access to your business through your website.
Visitors and potentialcustomers’ can access your website anywhere, anytime of the day.
If your business deals with digital products, yourwebsite will make it easier for your customers to make payments online to accessyour products for viewing or downloading.
Access to Information
Did you know that having a website can give youvaluable information about your business.
A website can actually give you valuable informationabout how many people have visited your website and what they actually do onyour website or their activity on your site.
This is important for you because it gives valuableinsight to enable you better your services.
Apart from insights, customers are able to get updates aboutyour services, or any planned office relocation or new locations.
Loyal business customers will refer new customers toyour business through your website.
How does that work? Your happy returning or new customerswill actually recommend your business website to their friends by sharing yourwebsite link to them. Sound good right?
Your existing customers are marketing your businessfor you. That builds credibility and trust for your business and brand in general
A website allows businesses to collect valuable informationfrom customers- contact information.
As a business owner you understand how important itis to have contact information for your potential, existing and returningcustomers.
With a website business you have an advantage overyour competitors because of this.
You are able to do follow ups on potential customers,discus with your customers without having to meet physically, letting your customersknow about some new offers through email ormessaging.
You get more opportunities when you own a businesswebsite. How’s that?
This is how. With a website you have a platform toconvince your customers why you are the best.
Tell them the offers you have for them. Tell themthat they will get a discount if they purchase certain items.
New customers searching for services in yourindustry are more likely to get you based on the reviews and testimonials ofprevious customers.
It also gives potential investors some confidence anda reason to explorer your business and maybe invest in your business.
Do you have an existing website that needs some revamping or some improvement to increase your sales? Well, we can help you achieve that. Our SEO experts are ready to offer you quality and professional services.